Like most professionals with full time jobs, I also neglected my personal brand for a decade. I loved what I was able to create as a student, but it would not serve me in this new stage of my career. And so the refining process began in full.
Sketching the Concept
The process started with pencil and paper. I knew I wanted a logo mark that felt simple and personal. The original concept, combining the letters “E” and “A” into a single form, still felt like the right direction that needed to be refined. I explored new ways to connect the two letters until I found a shape that felt organic and balanced, almost like my signature had evolved into a logo.
Developing the Brand System
Once the logo mark and type were in place, I built a brand system to bring it all together. I chose a color palette that is bold, joyful, and personal, reflecting my personality and my cultural roots.
Main Logo Mark
Color Palette
Vertical Logotype
Horizontal Logotype
Logo Icon
Alternate Logos
Brand Icon Pattern
Room to Grow
This brand system feels like the right foundation, and I am excited to keep evolving it as my work grows.
