Working on Prime Video’s reactive social studio was one of the greatest joys and challenges of my career. It pushed me to grow, sharpened my creative instincts, and fundamentally changed the way I approach social media marketing.
Content Development
As Prime Video’s social agency, our team was responsible for developing and producing content for multiple original titles each month. The content had to do more than just look good, it had to tap into internet culture, ride the wave of current trends, and inspire audiences to follow and stream on Prime Video.
Every week, the Associate Creative Director and I led the creative team through a rigorous ideation process. We considered upcoming launches, performance data, trending formats, and social holidays to build a workflow that could support a high volume of content without sacrificing creativity.
Our process made room for fast-turnaround moments, allowing us to shine with award-winning reactive work when opportunities struck.
Art Direction
As a Senior Art Director, I was responsible for ensuring consistency and clarity across all visual content while constantly evolving our style to stay ahead of trends.
I worked closely with designers and editors to build templates and visual systems that not only streamlined production but also empowered our reactive team to move quickly without compromising quality.
